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Posted:
18 June 2015

Author:
The Media Briefing

Do legacy publishers have the advantage in growing a digital subscriber base?

Digital display ad revenue alone is not, and will not, be able to sustain the vast majority of news publishers. That's because the low cost-per-milles (CPMs) that publishers can command from advertisers, exacerbated by the sheer number of rival publications online, essentially means that display ad revenue won't be enough to cover the costs of news production. 

This is an argument we've made for some time here at TheMediaBriefing, and a panel at the Global Editors Network summit in Barcelona yesterday did little to change our view.

The panel featured speakers from BlendlePressreader and Piano Media who discussed the pros and cons of various methods of achieving that. Blendle is essentially an iTunes equivalent for news in which consumers can pay for individual articles, while Pressreader is an 'all-you-can-read' subscription model closer to Spotify in model. 

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The Media Briefing
18 June 2015