Tips for publishers to grasp more opportunities on Facebook

13 October 2016

Greg Piechota

Facebook: Media can’t flourish without it, can’t compete with it

The rise of mobile and social networking have been forcing news media publishers to re-imagine and re-invent their business. Facebook and other digital platforms have posed both opportunities and threats. While there is no single recipe for success, there are strategies that work.

With 1.7 billion active monthly users worldwide, Facebook has become the biggest newspaper, or the largest news source. 44% of people across 26 countries surveyed by the Reuters Institute for the Study of Journalism at Oxford University say they use it for news.

Combined, Facebook-owned platforms — that include Instagram, Messenger and WhatsApp — reach 86% of Internet users aged 16 to 64 in 33 countries surveyed by GlobalWebIndex.

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