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Posted:
01 December 2016

Everybody is talking about mobile notifications, but how big is the opportunity for publishers?

Everybody is talking about mobile notifications, but how big is the opportunity for publishers?
We talked to Nic Newman, author of a new Reuters Institute report on mobile news alerts, who argues that this platform could soon be as important as Facebook’s Instant articles, AMP and Apple News. He expends here on what to expect from them in the next few months.

“Publishers are beginning to understand the power of mobile alerts to bring people back to their content, to drive loyalty and ultimately revenue. The growing importance of smartphones combined with richer notification options from both Apple and Android devices mean the lockscreen is set to become a new battleground for the attention of mobile users.

During the recent US elections we saw a range of publishers experimenting with new functionality to push rich content closer to the lock screen. NBC News, for example, allowed users to expand an alert to get a full view of the US election battleground without having to wait for the app itself to open.

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