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Mary Gestrin

Mary Gestrin

Mary Gestrin is Head of Internet Media at The Finnish Broadcasting Company, Yle, with an overall responsibility of the company's Internet-strategy and a special emphasis on video and audio publishing on the net. Developing the mobile services with issues concerning findability, usability and accessibility are at present highest on her work agenda. Mary Gestrin's main task at Yle is to shift the company's strategic emphasis from being purely a traditional broadcast-centered organisation to becoming a customer centric service, with a broad non-linear service as a strong complement to traditional broadcasting.

  • Organisation:

    Yle

  • Job Title:

    Head of Internet

  • Country:

    Finland