Startups for News 2016

Our Interview with HelloToken

HelloToken Content

HelloToken enables content producers to earn 10x more than ads/paywalls by posing a simple, one-click question from market researchers to users. On the other side, HelloToken is a contextual survey tool that allows one to collect targeted responses within a few hours by tapping into our network of 10 million blog readers.


IMG 1376

HelloToken co-founders.


What problem are you solving?

Content monetization for small to mid-sized publishers (10K-2M monthly active users); they don’t have sales teams to sell premium ads, so they are left with only low-end programmatic ads, which make near nothing.


Describe your solution to the problem above.

Instead of low-paying advertisements, we show users a one-click research question that can make the publisher a magnitude more money. For each answer, the publisher is paid 3 cents (which translates into an approximate CPM of $10-$15). It takes one click to install, and publishers can customize our question with their brand’s colors and logo.


Ipad HPR Design

HelloToken's market research questions integrate seamlessly with publishers' content.


List three reasons why you are better than your competitors.

We have higher answer rates than anyone else, our product feels native to the user and we can push questions in real-time. 


How does your company make money?

Market researchers, brands and financial institutions pay us to distribute their custom questions to the readers of publishers. It’s an open platform where they can input their questions, select which demographics they want to target and get the answer data back within minutes/hours instead of having to wait for weeks with other methods. In other words, imagine gathering the opinions of 1,000 people within 1 hour. 


Campaign Map

Market research questions can be easily customized and targeted.


What are your next steps? Future developments or features to be added to your product?

On the publisher side, we are building functionality to give them insights about their users that we derive from the question data; not only will they make more money, but they will also learn which articles perform best for the segments of readers they have. For researchers, we are working on very fine-tuned intent targeting in addition to demographic/geolocation targeting. In the future, one could ask questions to “virtual reality fanatics” or “charms bracelet wearers.”  



VentureFizz. hellotoken: Changing the way we monetize content.

The Boston Globe. By posing questions to website visitors, Boston-based HelloToken hopes to answer to revenue quandary.

VentureBeat. The next wave of startups that will help publishers make money.