Verifeye Media

Startups for News 2016

Our Interview with Verifeye Media

Verifeye Content

Verifeye Media is a technology-driven visual news agency for the smartphone age, representing freelancer journalists and accidental eyewitnesses.

What problem are you solving?

Eyewitness videos and photos are integral to today's news reporting, but without verification they are useless. The current process of verification is expensive, slow and unscalable.




Describe your solution to the problem above.

We have automated the verification and curation of eyewitness media, in real time, which means we can deliver verified content from the centre of a breaking story, as it is still breaking. This provides our media clients with an incredibly valuable content they otherwise could not have used, while also delivering content from a broader range of stories.

List three reasons why you are better than your competitors.

  • Our competitors verify eyewitness media after content has been created, but we verify at point of creation. This makes us faster than anyone else.
  • We use technology for much of the process, so it's more cost-effective.
  • Finally, we gather geo-location metadata, which allows us to display our content using maps, thereby providing a geographic contextualisation that no other agency can offer.




How does your company make money?

We license content to our media clients on behalf of our contributors. We share the revenue with the contributor on a 50/50 percent basis.

What are your next steps? Future developments or features to be added to your product?

We have been beta testing our Verifeye Media Camera App for almost a year, with a small, handpicked group of people. In early March 2016, we finally released the app in the App Store and are now concentrating on increasing the number of contributors we have around the world. As a result, we expect to see a rapid rise in the amount of content we are verifying and licensing to clients.





Journalism.co.uk. Verifeye Media wants to bring ethics back into eyewitness news.

The Memo. Verifeye: Eyewitness camera app catches out fakers.

Columbia Journalism Review. Should we be monetizing user-generated content?