New York & Washington, 6-10 April 2014
The Global Editors Network will take you on a tour to discover a variety of video strategies. To give you a 360° vision, the tour will take you to: traditional media organizations that are embracing video - such as The New York Times, WSJ, CNN and WaPo; established media companies including Yahoo!, The Huffington Post, YouTube and Twitter; and start-ups that are disrupting the space such as Buzzfeed, Mashable, NowThisNews and Newsy.
If you are integrating video into your newsroom, looking to change or enhance your strategy, or even confirm whether you are on the right track, this study tour will access the strategy makers that will share why they have made the decisions that they have.
Mobile Content Strategy
New York & Atlanta, October 2013
How do you decide which content to put on mobile platforms? Should it be short form or long form? Should content be presented in an app or responsive designed website? Is the site-less web an option? And given that mobile advertising hasn't increased in line with audience, can we rely on this revenue stream? What are the the alternative possibilities?