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Strategies for Innovation, New Product Development and Revenue, Los Angeles, San Francisco and Silicon Valley
(5-10 June 2011)
Download registration Form
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| Sunday 5 June |
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Hotel: Beverly Hilton, Beverly Hills
Welcome cocktail, hotel bar, 6:30 p.m.
Welcome dinner, Wolfgang Puck, Beverly Hills, 7:30 p.m.
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| Monday 6 June |
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Orange County Register, Santa Ana
9 a.m. to 12:30 p.m.
Audience development, revenue development, reorganization strategy, new channels- OCR Publisher and Freedom Communications VP Terry Horne will introduce the innovations and change strategy for the Orange County Register, based on the transformation strategy set in motion two years ago.
- Ken Brusic, Sr. VP of Content and Editor of the Register, and Lelani Bluner, VP of Marketing, will talk about growing audiences across platforms.
- Tom Kelly, Sr. VP of Sales and Marketing will talk about Business Intelligence and
3 to 4:30 p.m.
Audience-Based Selling. Variety.com, Los Angeles/DailyMe
Revenue making, targeted advertising and e-commerce and targeted content at Variety.com. The international Hollywood entertainment magazine Variety and Variety.com are in the business of covering Hollywood for industry moguls. Variety.com General Manager Jennifer Collins will talk about new revenue streams and audience focus, and will be joined by marketing director Kimberley Gebbett.
In an effort to understand its users habits and content consumptions, Variety.com partnered with the DailyMe to implement its Newstogram, a behavioural tracking and recommendation technology that generates data on users' interests to deliver visitors content, advertisements and e-commerce opportunities tailored specifically to them. Newstogram will be explained by Neil Budde, president and chief product officer of DailyMe, former editor of Yahoo.com, and founding editor of WSJ.com.
Specific topics of discussion:
•Variety.coms success with its paywall strategy
•Transition from consumer site to B2B site strategy
•How subscriptions have been structured; how they are platform agnostic
•Targeted circulation strategy
•Integrated sales of advertising, including print, online and iPad
•Evolution in online-only advertising sales
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| Tuesday, 7 June |
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9 a.m. to noon
The Future of Newsmedia Publishing panel discussion:
(to be confirmed)
Moderator and speaker Elizabeth Osder is a longtime Internet executive, having worked or consulted for top media companies such as Yahoo!, AOL and the New York Times. She will speak about the latest innovations and trends in media strategies.
Publishthis.com is a content "curation" platform powering sporting news, business journalism and others, Publishthis will launch in the fall.
Jumptime.com is a web site algorithm that predicts content valuations in real time. It could be a game changer on issues of valuation (editorial choices, design choices,
marketing ROI and general management of sites) and will change the way publishers look at Omniture and Chartbeat.
Lunch
Travel to News Corporation, Los Angeles (tentative)
News Corporation is a diversified, $56 billion global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and others including moible and Internet. News Corporation operates in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America. Delegates will learn about the separate and integrated units operated out of Los Angeles, including Fox Networks Group, Fox Sports Media Group, Fox Networks Sales, Fox cable channels, Fox broadcasting and Fox movie channels, plus associated web sites and mobile channels.
Wednesday, 8 June
Travel to Twitter, San Francisco (tentative)
9 a.m. to 11:30 a.m.
Lunch at Slanted Door, San Francisco
1 p.m. to 3 p.m.
Twitter
795 Folsom St Suite 600
San Francisco, CA
Katie Stanton, head of Twitter's international strategy to extend its international reach and business, will speak about building reach with social media. Stanton was a product development executive with Google until she was hired by the Obama White House in 2009 to shape the White Houses online citizen and social media initiatives. She moved later to the U.S. State Department to lead social media initiatives, including the Haiti outreach and relief initiative on Twitter. She left the Administration to join Twitter to lead its international audience growth strategy.
4 p.m. to 6 p.m
Yelp! (invited, to be confirmed)
706 Mission Street
San Francisco, CA 94103
(415) 908-3801
Yelp was founded in 2004 to help people find well qualified local services such as dentists, plumbers and electricians. Yelp drew 45 million unique visitors in the past 30 days. Visiitors have written 15 million reviews since its founding . Yelp operates in the United States, United Kingdom, the Netherlands, Austria, Germany, Ireland, Canada and France.
Dinner in San Francisco
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| Thursday, 9 June |
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Travel to Yahoo!
Yahoo!, Sunnyvale
9 a.m. to 11:30 a.m., plus lunch until noon
Executives from Yahoo! will discuss their deep ties with more than 800 newspapers in the United States, and the innovations and strategic initiatives offered to news companies, including behavioral targeting and its Yahoo content and advertising network. In addition, executives will explain their Newspaper Consortium partnership, and its content strategy, which includes Flickr photo and video content, Yahoo Mobile and Yahoo News. Hosts are John Hilton, senior director of channel sales, and Lem Lloyd, vice president of channel sales.
1 to 5 p.m., Penthouse Suite, Fairmont Hotel, beginning with lunch
2 to 3:30 p.m. Panel Discussion: New revenue models and new forms of advertising
Executives from the following media companies and revenue channels will explain making new revenues with Mobile, with group coupons, social networks and blog networks
www.Groupon.com /mob.ly (mobile, Internet daily coupon deals), , www.Foursquare.com (public mobile social network), www.FederatedMedia.com (blog ad networks)
3:45 to 5:30 p.m. Internet visionaries: Creating success for the future
* Dan Gillmor, director of Knight Center for Digital Media Entrepreneurship at Arizona State University and author of We the Media
* Ken Doctor, industry analyst and author of Newsonomics: Twelve New Trends That Will Shape the News You Get, 2011, a handbook for the digital news decade to come.
* Larry Kramer, (invited) author of C-Scape, and founder of MarketWatch.com
6 p.m. to 9 p.m. Grand Finale Dinner: Rubbing Elbows with Internet Visionaries
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| Friday, 10 June |
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To be announced
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Cost: U.S.$8,000, includes programme, hotel, ground transportation, food. Does not include transport to the U.S.
Download registration Form
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