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GEN News

Welcome to the GEN Press Room

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Alicia Tang & Diane Touré

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Why Corporate Brands and Media Should Take Advantage of Instagram

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Last December, Instagram reached 300 million users. The popular photo and video sharing app, which will turn five next October, is a noticeable success – better than Twitter and its 284 million users. Instagram managed to reinvent communication through pictures. Photography is shared more than text, and it generates higher engagements across all metrics. Brands names and media organizations are considering Instagram – as they should.

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@SJToporoff

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Innovation: Tips & Tricks from the Best

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It’s a big world out there for journalists and publishers and the current climate can be daunting to say the least. But the paradigm shifts we are living through offer many and rich opportunities to build new skills and reach new audiences on different platforms. Do you feel like you need a roadmap to cruise the highways and byways of innovation? We’ve rounded up some of our favorite recent pieces on the topic. Highlights include: Robert Hernandez gives advice on how to respectfully disrupt the media equation, Meredith Artley (CNN) on leadership and creativity, plus what wearable technology means for human evolution from NPR’s Invisibilia.

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@LaureNouraout

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Meet the Man Behind SwissLeaks

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Last week, the finance and media world was shaken by the SwissLeaks revelations, exposing an international system of fiscal fraud through HSBC bank. This investigative work was brought to the public by the International Consortium of Investigative Journalists (ICIJ), a network of international 185 journalists based in 67 countries. The director of ICIJ, Gerard Ryle, will be at the GEN Summit 2015, and you’ll be able to ask him all the questions you want during his session ‘What Cross-Border Collaboration Can Bring to Investigative Journalism’. Others speakers are Rachel Oldroyd, Director of the Bureau of Investigative Journalism and Peter Bale, CEO of the Center for Public Integrity.

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