23 June 2015


3 key social media tips from CNN and BBC

Don't be scared of analytics and don't ignore chat apps – key advice from the GEN Summit. The impact of social media and smartphones on the way people consume news is felt in newsrooms around the world. News is now no longer a monologue, a lone reporter broadcasting their stories to a passive audience. "News is now a dialogue... and social is the other person in that editorial meeting," said Samantha Barry, head of social media and senior director of strategy, CNN. Speaking at the GEN Summit today, Barry said that social is "really definining" what CNN does on its existing platforms, as well as prompting the media organsiation to create bespoke content for social networks or apps like Snapchat Discover.

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18 June 2015