Advice for hyperlocals from Philadelphia's Billy Penn

29 June 2015


Billy Penn, a mobile-first news platform covering Philadelphia, is not yet a year old. But with 150,000 page views a month and an audience that's half millennial, a model focussed on the advantages of a small newsroom seems to be working. "Looking around at companies that are bigger than you is frustrating but you're not small, you're fast. Your competitors, they're not big, they're too big," said founder Jim Brady, previously editor-in-chief of Digital First Media. Brady outlined his 'how to be small' approach to hyperlocal news at the GEN Summit in Barcelona last week, highlighting the importance of knowing when running a small operation can work for you rather than against. 

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23 June 2015