How media outlets are making online video work

29 June 2015


News videos are becoming increasingly important for publishers online, so cracking the format is key to keeping audiences engaged. Almost a quarter of respondents surveyed as part of the Digital News Reportsaid they watched online news videos weekly. But what makes them press play? Online video is a challenge both for those new to producing this type of content and for broadcasters who have to think differently about their approach. Experts from Spiegel Online, France24 and the BBC discussed their strategies at the GEN Summit in Barcelona last week.

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22 June 2015