NOS wins #EditorsLab in Amsterdam

10 April 2015


Amsterdam, Netherlands – 10 April

The team from Dutch public broadcaster NOS has won the two-day #EditorsLab competition in Amsterdam with their innovative app, News Stretch.

News Stretch is designed to know what its user is up to and what the user needs. The application uses a range of sensors in the user’s phone and feeds him or her news from the NOS database. The competition was judged by an independent jury: Bram Alkema from Eluced, Evangeline de Bourgoing from GEN, Kees van Mourik from Youwe and Yvo de Ruiter from Design Affair.

NOS winning team (1)

Tim van Steenbergen, Matthijs Ijkema and Jim Haakman were the media innovators behind the NOS app. “News gives context to your world,” they explained. “But your world, the things you do, the places you visit, changes constantly throughout your day. So should the way in which we offer you news. This is News Stretch. It’s based on existing research about news consumption. At NOS, we've established different needs that vary in importance during the day. Our existing platforms and content are based on those needs. News Stretch clusters those needs in a single product.”

The winning team was one of eight media competitors that took part in a two-day hackathon in the NOS headquarters in Amsterdam. NOS and Global Editors Network, with the support of Google, gathered the best media innovators in the Netherlands for a two-day #EditorsLab competition to develop innovative news prototypes.

The theme was “News in Context” - developing new ways to anticipate what users want before they turn on their devices. Participating teams were asked to develop new and innovative user engagement mechanisms based on a user's context: location, browsing habits, moods, etc.

The Amsterdam #EditorsLab was part of a series of international hackdays hosted by world-renowned media organisations in New York (The New York Times), London (The Guardian), Madrid (El Pais), Buenos Aires (Clarin), Paris (Le Parisien), and many more. It brought together teams representing news media outlets from all platforms (broadcast, online, print). The teams were composed of one journalist, one designer and one developer. An archive of the #EditorsLab liveblog is available to view on the GEN website.

The participants benefitted from workshops given by Ezra Eeman, Head of Vrt Startup at VRT and founder of Journalism Tools, Bart Brouwers, founder and co-owner of Media52 and Detlef La Grand, founder VRmaster.co. Jan de Jong, CEO of NOS, presented the winning team with their award.

Participating teams’ logos:                                                                                                                                             

 Amsterdam Block Logos


Participating teams:

NDC Mediagroep

De Telegraaf


1Limburg (L1)

The Post Online

NOS Nieuws


Follow The Money 

What is the prize for the winning team?

The NOS team will now compete against the other winning Editors Lab teams during the #EditorsLab Final: the World Cup of Newsroom Innovation. This final stage of the Editors Lab international tournament will occur during the GEN Summit 2015 in Barcelona in June.

About the Global Editors Network: The Global Editors Network is a cross-platform community empowering newsrooms through programmes designed to inspire, connect and share.The Global Editors Network (GEN) is committed to sustainable journalism, empowering newsrooms and media innovators through a variety of programmes designed to inspire, connect and share. The organization is a community of more than 1000 Editors-in-Chief and media professionals from all platforms. It is a non-profit, non-governmental association.  

About NOS: As the biggest source of news coverage in the Netherlands, NOS offers reliable, independent round-the-clock news reporting, seven days a week, on the latest news, sports and national and international events. This takes place real-time using multiple media channels including radio, (Internet connected) television, www.nos.nl, narrow casting, social networks, mobile applications, games computers and other devices with an Internet connection.


Sanne van den Aakster, Communications Advisor, NOS: communicatie@nos.nl

Karen Burke, Director of Communications, GEN: kburke@globaleditorsnetwork.org