Vocento wins the
 El País' Editors Lab

09 June 2015

Vocento's project on Spanish eating habits was chosen by El País Editors Lab's jury

Vocento has won the two-day Editors Lab competition held in Madrid and Barcelona. The jury chose Vocento team’s project: “How do people eat in Spain?

This project wants to show what people living in Spain are eating, and the differences that exist between different regions of the country. The ultimate aim would also contrast with the habits based on the food pyramid of the Mediterranean diet to detect significant deviations from it. The data comes from the Ministry of Agriculture and Food. The project combines comparative data- visualisations, engaging quizzes and a variety of editorial angles.

Winners Copy

The Vocento team was composed of Elena de Miguel, Jesús Pedro Guiérrez Almazán and Iker Barinagarrementeria

The aim of our project is to show and encourage healthy habits, while pointing out bad ones and give some warnings about poor food habits,” said Elena de Miguel, journalist of the team.

The Vocento team produced a complete data journalism package, showing not only a great talent to use data, but also a real editorial vision, with different types of product and user experiences, ready to be published”, said jury member Antoine Laurent.

The jury members for the pitch sessions were: Millán I. Berzosa, Professor of Digital Journalism and Consultant, Mar Cabra, Editor, Data & Research Unit at the International Consortium of Investigative Journalists (ICIJ), Silvia Cobo, Journalist, Antoine Laurent, International Media Strategist. Special mentions were given to the talented and driven team of ePolitic.org, while El País’ team finished very close second, with a brilliantly executed project visualising dog races present in Madrid.

Screenshot 2015 06 09 140834The winning team was one of seven media competitors that took part in a two-day hackathon on 4 and 5 June. Global Editors Network and El País, with the support of Google, and in partnership with Medialab Prado and Col·legi de Periodistes de Catalunya, gathered the best Spanish media innovators to develop innovative news prototypes. The theme was: Data-driven storytelling.

The event was held simultaneously in Madrid at El País and in Barcelona at Col·legi de Periodistes de Catalunya. The pitch session took place at Medialab Prado in Madrid.

The Madrid & Barcelona #EditorsLab was part of a series of international hackdays hosted by world-renowned media organisations, in New York (The New York Times), London (The Guardian), Buenos Aires (Clarin), Paris (Le Parisien), and many more. It brought together teams representing news media outlets from all platforms (broadcast, online, print). The teams were composed of one journalist, one designer, and one developer. An archive of the event liveblog is available here.

The participants benefitted from workshops given by Andres-Leonardo Martinez-Ortiz, Developer Program Manager at Google, and Mar Cabra, Editor, Data & Research Unit at the International Consortium of Investigative Journalists (ICIJ).

Luis Collado, Strategic Partner Development Manager at Google, presented the winning team with their award. 

Participating teams: 

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What is the prize for the winning team?

The winning team will compete against the other Editors Lab winners. This final stage of the Editors Lab international tournament, the world cup of newsroom innovation, will occur during the GEN Summit 2015 in Barcelona.

About the Global Editors Network: The Global Editors Network is a cross-platform community empowering newsrooms through programmes designed to inspire, connect and share.

About El País: EL PAÍS is the world’s leading daily newspaper in Spanish and a byword for quality in the field of journalism in the Hispano-American world. It was first published on May 4, 1976, and its founders envisaged it as an independent quality, European-oriented newspaper, and an advocate of multiparty democracy. Today, the newspaper remains true to its founding principles, while it continues to adapt to the changing times. El País can be read today in its print version, on the Internet, in any electronic format and through social networks.


Pedro Zuazua Gil, Director of Communication, El País: pzuazua (at) prisanoticias (dot) com
Nicolas Magand, Social media, GEN: nmagand (at) globaleditorsnetwork (dot) org