Jim is one of the world’s leading advisers to news media organisations on how to develop in both product and practice. This includes publishers, broadcasters, governmental organisations, trade associations and suppliers. He operates independently, working with a network of leading specialists worldwide on the strategic and commercial delivery of services, across all media, at corporate, editorial, and commercial levels, in traditional and digital media.
Jim set up his first consultancy company in 1993. For over ten years he was Strategy Advisor and executive committee member of the World Association of Newspapers for whom he created and directed the “Shaping the Future of the Newspaper” programme. This was the original motivation for a range of initiatives globally to promote the future of news in the digital age.
He has been an adviser to the European Commission on newspaper distribution, produced a ten-year industry outlook for the Newspaper Association of America, and advised on the marketing strategy for the UK Newspaper Society that led to the formation of NS marketing.
Jim started as an analyst at The Guardian, and has held executive positions with Thomson, Trinity Mirror and Bonnier. During his career he worked on the launch of a number of daily and Sunday, paid and free newspapers, as well as magazines, websites, and broadcast services.
His work has taken him to 40 countries, with a contact base that spreads far further.
A Scot, Jim is well known internationally as an advisor, researcher, writer and presenter. Over the last ten years he has produced over 30 different studies covering the key strategic issues facing the media industry world-wide. Jim’s monthly magazine column is syndicated to industry media worldwide.