Klaus Weinmaier is the founder and CEO of “The Engagement Lab” and an innovation facilitator and media strategist, based in Zurich. He is creating innovative products with and for media organizations and working with organizations on how to implement user centered innovation processes in their business and product development.
Klaus was a Knight Journalism Fellowship Affiliate at Stanford University/Palo Alto in 2011/2012, doing research on scalable innovative revenue models based on user engagement in media. He is a Stanford-approved Design Thinking coach. Klaus is the co-founder of derStandard.at, Austria’s leading quality news platform, established in 1995.