The Rise of Platform-Driven News
How can the media industry deal with Facebook, Apple, Google, Amazon and other mega-platforms offering news to their users?
This is the major question for 2016 and the sixth annual GEN Summit explored the most relevant solutions for your newsroom. Over-the-top platforms claim to want to partner with media organisations and share revenue, but who will own the data and the readers’ loyalty? Content distribution is becoming a common battleground for legacy media and pure online players alike. For the first time, both are facing the same struggle.