Our Interview with Trint
Trint is a disruptive software that extends automated speech-to-text to vast new markets, revolutionizing workflows that currently depend on manual transcription. There is a pressing demand from journalists and others working with online recorded speech for better production tools than those available now. By marrying a text editor to an audio/video editor, Trint solves this problem in a way that has never been done before. The Trint Editor gives users the ability to quickly transcribe verify, correct, search, edit and export the usable content of recorded speech. Trint transforms recorded conversations into useful commercial content.
The four original creators of Trint in Florence, Italy in December 2014, where they met to map out the project. L to R: Mark Panaghiston, Senior Developer - Web Media Interface; Laurian Gridinoc, Senior Developer - Web Media Architecture; Jeff Kofman, CEO and Co-Founder; Mark Boas, CTO and Co-Founder.
What problem are you solving?
Many journalists spend hours each week listening to and manually transcribing the content of interviews before writing their stories. Amidst all the innovations in media over the last generation, this bottleneck is the single part of the workflow that has not changed. The inherent delays in verifying information and in getting key information to market mean that newsrooms and freelance journalists are not as quick or competitive as they could be, and the labour involved in this process is expensive.
Trint's home page. The key innovation is the marriage of a text editor to an audio/video player, allowing users to instantly search, verify and, if necessary, correct the output of Trint's automated speech-to-text algorithm.
Describe your solution to the problem above.
Trint is disruptive innovation. It removes bottlenecks in workflow and enables a step change in the usability of speech-to-text technology. Trint’s proprietary technology stitches auto-transcribed text to the source audio to the millisecond: users can click on a word in text and hear that word spoken.
The core innovation is the Trint Editor, the novel marriage of a text editor to an audio/video editor so that a user can review and edit audio as easily as he or she would text. Instead of juggling between two pieces of technology (an audio or video player and a computer with MS Word), Trint merges the functions.
Trint CEO and Co-Founder Jeff Kofman has lived the problems that Trint is focused on solving. A 30-year veteran broadcast journalist with US and Canadian television news, Kofman spent years as a foreign correspondent and war correspondent for ABC News. Pictured, centre, above, in Tripoli, Libya in August 2011, Kofman won an Emmy for his coverage of the fall of Muammar Gadhafi during the Arab Spring. Kofman likes to say that in his career he has manually transcribed thousands of hours of interviews, Trint is designed to automate that process.
List three reasons why you are better than your competitors.
No other company offers this productivity tool. Below are some examples of potential competitors, and why Trint has an advantage:
- 3Play Media has some of the same functionalities but is built on manual transcription, which is far more expensive and takes days to complete.
- Nuance Transcription is designed for a single user and a single voice, therefore does not work for journalists transcribing interviews.
- quickQuote (developed at a GEN Editors Lab) is one part of the Trint productivity tool. It doesn’t precisely align words to text or allow editing.
Disrupts. Unreasonable people: Jeff Kofman, Trint.