Startups for News 2016

Our Interview with xMinutes

XMinutes Content

xMinutes analyses and enriches media content from publishers. We help by bringing the right content, at the right time, to the right place, in the right lengths, to the right people.


Marco Maas

Marco Maas, founder of xMinutes.


What problem are you solving?

Publishers are having trouble to reach their audience. With our context enrichment, we can secure that the right content is presented to the right people.


Describe your solution to the problem described above.

We are analysing the content with semantic algorithms and the structure of the content (audio, video, long text, among others), and combining that with a ruleset of environment factors (for example, long texts over the weekend and short headlines in the morning).




List three reasons why you are better than your competitors.

  • Open data experts
  • Visual story telling experts
  • Pioneers in the European market


How does your company make money?

Users are not charged for consuming articles. Publishers can present one advertisement per delivered article and pay a very reasonable fee of 0.05 cents per article or media content that has been displayed to a user. This adds up to a CPM of 5 euros (the typical CPM for bigger news outlets varies between 40 and 100 euros for the publisher). We plan to change the model later on by shifting from a flat to a percentage-based fee (but the proportion will stay the same).


App Example

Xminutes app interface. 


What are your next steps? Future developments or features to be added to your product?

Our beta will be implemented in Tagesschau starting on March 2016. After that, we will add more logic algorithms and sensor-based logic to our API.


Press and Media

TED talk led by Marco Maas at TEDx Hamburg: The news will find you - the question is how.

Trakken. Digital Analytics Informationen sind ein Machtinstrument - Interview mit Marco Maas von OpenDataCity (English: "Digital Analytics Information is an Instrument of Power" - Interview with Marco Maas from OpenDataCity). 

Datenjournalismus. Datenjournalismus als Geschäftsmodell (English: Data Journalism as a Business Model).