How to Define a Content Strategy for Your Mobile Platforms
How do you decide which content to put on mobile platforms? How do you ensure it’s not a duplication of the print or online edition? How can you interact with audiences heavily using social media? Are different mobile apps needed for different audiences? The NYT seems to think so and is launching new apps in January 2014. ProPublica thinks there is space for an investigative news app. And Circa provides news designed solely to be consumed via mobile. How can content be created, gathered and/or repurposed for the various mobile audiences? GEN aims to ask these questions to some of the leading American media and start-ups in a five-day study tour, culminating at the ONA conference in Atlanta.
■ 13 October: Arrive in New York, dinner
■ 14 October: New York visits
■ 15 October: New York visits
■ 16 October: New York visits and travel to Atlanta
■ 17 October: Atlanta visits , 18 October: ONA Conference
Sunday 13 October 2013 - MidTown, New York
Arrival at Hotel Mela: 120 West 44th Street, New York 10036. Tel: +1 212 710 7000
6:45 P.M. Rendez-vous in Lobby of Hotel Mela for Dinner at 7 P.M. Meeting with the other study tour participants and discuss the aims of the study tour at Restaurant Dopo Teatro, 125 W 44th St, New York 10036, Tel: +1 212 869 2849
Monday 14 October 2013 - MidTown, New York
The New York Times has new products launching in 2014. Why is it interesting? The NYT is willing to experiment with niche apps now in a way that they weren't willing to before, for fear of giving users cheaper options that the overall digital packages. Now they are balancing the commercial desire to drive people to the high-priced options as the growth is slowing, and are starting to develop smaller and niche applications.
Meeting with: Paul Smurl, General Manager, Core Digital Products at The New York Times.
Today the International Herald Tribune becomes the International New York Times. Ray Pearce, Vice-President, Consumer Marketing, will tell us about this change and give some practical advice from his experience in marketing a brand new subscriptions model.
Tour of the newsroom with Nancy Lee, Executive Editor and Vice President, The New York Times News Service & Syndicate
Address : 620 Eighth Avenue, New York 10018
Lunch with Ty Trippet, Bloomberg
Address: Inakaya, 231 West 40th Street, New York 10018
Al Jazeera have invested hugely in the US with a newsroom of 900. Why is it interesting? Operating virtually as as a well-funded start up, what resources are they putting towards mobile in the newsroom. Is specific content being created or are they repurposing stories across different platforms?
Meeting with: Mark Coatney, Head of Digital, Al Jazeera
Address: 305 W. 34th Street, NYC 10001
Financial Times were one of the first traditional newspapers to start charging online. Rob will share his vision for the content development of FT across digital devices. Rob Grimshaw, Managing Director, FT.com at Financial Times.
Address: 330 Hudson Street, 8th floor, NY NY 10013
Dinner with Jim Roberts, Executive Editor, Reuters Digital and GEN Board member.
Address: PUBLIC, 210 Elizabeth Street, New York 10012
Tuesday 15 October 2013 - Downtown and Financial District, NYC
Yahoo! News’ to talk about mobile content strategy across platforms. The Head of Yahoo! News will be answering your questions.
Meeting with Guy Vidra, Head of Yahoo! News.
Address : 111 West 40th Street 12th Floor, New York, NY, 10018, US
Lunch with Anthony de Rosa
Anthony is the Editor in Chief Circa which has disrupted the news space with it’s app that give short sharp takes on the news. Why is it interesting? Circa gives a different take on the news, creating a product specifically for mobile. Find out why they believe that a ‘comprehensive yet concise news updates paired with a clean, simple mobile experience.... redefines how news is produced, delivered, and consumed’ Meeting with the head of the New York office.
Address: Lure Fishbar, 142 Mercer Street, New York, 10012, tel: +1 212 431 7676
HuffPo Live has grown in size, possibly more than any other media outlet and enables readers to join conversations about the days top stories as an on air guest. Why is it interesting? Discover variables to get readers to share news most effectively, and how to involve readers in stories to attract readers then and there, and to create VoD afterwards.
Meeting with Roy Sekoff, President, HuffPost Live, and Founding Editor, Huffington Post.
Address : 770 Broadway, New York
ProPublica has announced that they are launching a mobile app. Why is it interesting? It’s not strictly a news app, it’s investigative journalism and something that could be integrated or replicated in other territories.
Meeting with Paul Steiger, Founder of ProPublica, and Scott Klein, Senior Editor for News Applications, one of the world’s leading data journalists, and co-founder with ProPublica’s Eric Umansky and the NY Times’s Aron Pilhofer of Document Cloud.
Address : One Exchange Plaza 55 Broadway 23rd Floor New York, NY 10006
Dinner with Jeff Mignon
Jeff is the Founder & CEO of the interactive agency RevSquare (New York, Montréal, Paris, Singapore, Warsaw) specialized in guiding media companies with Digital Innovation, and brands with Content Marketing & Communication.
Address: Sarabeth’s, 339 Greenwich Street (corner of Jay Street), New York 10013
Wednesday 16 October 2013, Downtown, New York
NewsCred serves content to some of the world's leading publishers, including The Chicago Tribune, LA Times, Forbes and Huffington Post. Why is it interesting? NewsCred can tell you more about repurposing existing content and it can help a publishing organisation to grow traffic, attract advertisers and build new revenue.
Meeting with Shafqat Islam, CEO .
Address : 27 West 24th Street, Suite 202, New York 10010
Lunch with Mike Oreskes, Senior Managing Editor at Associated Press
Niles Bar & Restaurant, 371 7th Avenue, New York 10001
AP has partnered with news organisations to offer stories from 1000 local newspapers on its mobile app. Why is it interesting? Combining national and local news is often a challenge for news organisations. How to strike the right balance and ensure that all sides get the most out of an arrangement. Meeting with Jim Kennedy, Senior Vice President, Strategy and Digital Products at Associated Press.
Address : 450 W. 33rd St. New York 10001
New York Study Tour ends here.
Atlanta Study Tour
For those participating in Atlanta: Transport to La Guardia airport. Flight DL 0061, departing at 5.59pm, arriving Atlanta at 20.32pm (dinner will be served on board)
Taxis to: Hotel Marriott Marquis, 265 Peachtree Center Ave NE, Atlanta, GA 30303, Tel: +1 800 627 7468
Thursday 17 October 2013 - Atlanta
CNN is arguably one of the biggest news brands in America. Why is it interesting? How is CNN being transformed into a digital company from it’s broadcast roots? What are the challenges being faced and how does it drive traffic to the website and mobile apps?
Meeting with Carl Lavin, Homepage Editor on programming strategy across all of CNN Digital.
Tour of CNN.
Address: World Headquarters, 190 Marietta Street NW, Atlanta 30303
Lunch with Steve Herrmann, Editor BBC News Online
Address: McCormick & Schmick's Seafood & Steaks, 190 Marietta Street
ONA Annual Conference, Atlanta
Address: Marriott Marquis Hotel, 265 Peachtree Center Ave NE
The Online News Association’s 2013 Conference is the United States’ premier gathering of highly engaged digital journalists.
See below a selection of interesting sessions relating to Mobile:
Session from 14h45 – 15h45 P.M.
20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late): Mobile traffic is beginning to surpass desktop metrics at newsrooms large and small, marking the beginning of a new era in journalism. Mobile is not just a new design or distribution channel, but a fundamentally different business with new competitors. Retrofit your news organization’s mobile efforts right now, including coverage, social marketing, metrics, culture change and more.Cory Bergman, breakingnews.com, Etan Horowitz, CNN, Fiona Spruill, New York Times, Damon Kiesow, The Boston Globe
Sessions from 16h15 – 17h00 P.M.
How to Be a Better Host in the Digital Space: How do you build and keep an audience for an 8 a.m. weekend broadcast about politics? What’s the new path to becoming a broadcast host? Masters of multi-tasking, these innovative broadcast hosts will put you on the road to success and offer tips on how to build community and engage users while shining a spotlight on the most important news of the day.
Smart News, Dumb Phones: Reporting and Publishing for Mobile-Only Audiences: Hundreds of millions of new mobile users come online every year, with a huge appetite for news. But they don’t have iPads or high-bandwidth connections. Will they ever see your coverage? Join this group of innovators and out-of-the-box thinkers from a range of disciplines who are thinking differently about how to extend the reach of journalism.
Dinner with Gilles Raymond, CEO, Mobiles Republic
Mobiles Republic created its own mobile portal aggregating news and is also working with HTC in more than 40 countries for its news channel. Gilles will share his professional vision of what works well, and things to avoid on mobile platforms. Topic: The top 10 Google play store news app includes 6 News aggregators? Why? What will the impacts be for news publishers?
Address: Sears Restaurant at Hotel Marriott Marquis, tel: 404 586 6035
Friday 18 October 2013 - ONA Conference, Atlanta ONA Annual Conference
10:30 - 11:30 P.M.
10 Tech Trends for Journalists: This annual ONA session by Amy Webb features the 10 trends that will have the biggest impact on journalists this year, from cyber security to data analysis to breaking news analysis. Amy returns to explain what the trends are, why they matter to you and your organization and how you can prepare for the disruption ahead. As always, Amy will bring lots of never-before-seen prototypes, handouts, betas and other surprises.
Meeting with Amy Webb, Webbmedia Group
14:45 - 15:45 P.M.
Lunch at the ONA conference
The Power of Video Now: Snapchat, Instagram video, WhatsUp, Vine. Welcome to the world of the fleeting image, which can go viral instantly, disappear just as quickly, overcome language and device barriers — and may end up replacing text messages. Discuss. Interactive.
And sadly, the Study Tour ends here....